Website not generating any client leads

You’ve spent some time and money on a website and…crickets. Not one message from your contact form, not one phone call.

Why?

Your website is like a business card

If you ordered a stack of new business cards and put them in your desk drawer, would you ask, “Why haven’t I been generating new clients from these business cards?”  Of course not. READ MORE

Cookie-cutter websites; do you know what you’re getting into?

Cookie-cutter websites are tempting. They allow you to immediately populate text and photos to have a website up and running in no time.

The downside? Your potential clients, as well as Google penalize you; whether you’re aware of it or not.

Let’s start with Google first:

Google has thousands of robots “crawling” the Internet, searching for new websites, and updates/changes to existing websites. Google takes all that info, plugs it into its complicated algorithm and then ranks each site and each page accordingly. READ MORE

Trying to please everyone

When we start to write our specific values, choose a niche, or make a stand on a particular topic, we tend to back down. We tone it down because we begin thinking of all the people who won’t approve; who won’t resonate; or who will be excluded.

So, we tone it down. We edit our website copy, attempting to attract everyone. We don’t choose a niche, but instead choose to include everyone: “Individuals, families, couples, and children who deal with anxiety, depression, addiction….” READ MORE

The risk of doing your homework

In graduate school, we are taught to use effective, proven ways to inform our work. We should do the same when it comes to our websites.

Looking at other therapists’ websites is helpful. But, when it becomes the primary or only way we create ideas for our own website, we’re misguided.

There are people who dedicate their careers to studying website performance and visitor behavior; people who understand how to convert website visitors into clients. READ MORE

Write with intention

The goal of each sentence is to spark enough interest to get the reader to the next sentence.

The goal of even writing? To engage the visitor enough to pick up the phone, email, or create an online booking. That is, to get them one step closer to becoming a client.

If you keep these two things in mind, you’re writing with intention. And you’ll create a connection with your visitors. READ MORE

When it comes to your website copy, less is more

According to Nielson Norman Group, the average visitor to a website spends less than a minute on it. For the average reader, that’s about 11 sentences.

That’s right, most visitors to your website will read only about 11 sentences of your website copy.

It’s also a fact there is an inverse relationship between the amount you write and the amount a visitor reads. The more you write, the smaller the percentage of your copy your visitor will read. READ MORE

Link Building

Links to your website from other websites are like votes for your website.  The more you have (in general), the higher Google will rank your website.  And the higher you rank, the more potential your website has at drawing in clients.

For this reason, coming up with a link building strategy is key to building relevant traffic to your website. READ MORE

Duplicate Content

Google values fresh, original, content.  Potential clients value original content because it gives them a glimpse of who you are and what you really do.

I come across a lot of sites, especially “FAQ” or “Common Questions” sections, that are identical to other websites.  Either they copied and pasted from another website or it’s part of their their website hosting package. READ MORE