Cookie-cutter websites are tempting. They allow you to immediately populate text and photos to have a website up and running in no time.
The downside? Your potential clients, as well as Google penalize you; whether you’re aware of it or not.
Let’s start with Google first:
Google has thousands of robots “crawling” the Internet, searching for new websites, and updates/changes to existing websites. Google takes all that info, plugs it into its complicated algorithm and then ranks each site and each page accordingly.
Google’s algorithm considers the originality of content.
Google loves fresh, original content and awards sites who have it. They bring value to the Internet. Google hates and penalizes content that is copied/duplicated. Google has perfected the art of discovering sites that first published the content; it awards that website and penalizes all the websites that have come after it.
Google doesn’t care whether or not you have permission to use the copied content. That’s irrelevant. Google awards leaders; creators; authenticity; originality; value. Cookie-cutter content is nothing close to that.
How about humans?
Whether your website reader is aware of it or not, they can sense the in-authenticity. You’re better off leaving out content you didn’t create. Otherwise you’re just filling up empty space and making your meaningful content harder to find.
Cookie-cutter content is usually in large paragraph form. How long does the average visitor spend on your website? Less than a minute. If you’re website is filled with large paragraphs, your visitors are spending even less time on your website.
In short, Google and potential clients award websites who put in the time to say something original, concise, and meaningful. Cookie-cutter content is the opposite of all that.
Cookie-cutter designs you can get away with. When it comes to content, put in the work. It will pay off.
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