Keyword research is about finding out what people are searching for. Like I’ve said before, building a website is like building a business in the middle of the desert. No matter how flashy and informative you make it, no one will find you. Keyword research increases your chances of being found by tailoring your site around what people want (i.e., what they are typing into Google).
There are many different tools available for creating a website that meets your needs. There are also many elements that need to come together in order for a website to go live for the world to see. This post is a brief overview of all these elements, and a good place to start for a therapist new to the world of website design.