The risk of doing your homework

In graduate school, we are taught to use effective, proven ways to inform our work. We should do the same when it comes to our websites.

Looking at other therapists’ websites is helpful. But, when it becomes the primary or only way we create ideas for our own website, we’re misguided.

There are people who dedicate their careers to studying website performance and visitor behavior; people who understand how to convert website visitors into clients.

If you do your homework and tap into the wealth of research, your website sticks out.

The benefit? You have a website that does its job: bringing in clients.
The downside? You risk criticism from your professional peers for not blending in.