You’ve spent some time and money on a website and…crickets. Not one message from your contact form, not one phone call.
Your website is like a business card
If you ordered a stack of new business cards and put them in your desk drawer, would you ask, “Why haven’t I been generating new clients from these business cards?” Of course not.
Think of your website the same way.
A live website is only the first step. The next step is bringing in traffic (i.e., website visitors) to your site.
Using the business card analogy: get out there; network and hand out your business card.
Blogging isn’t the answer
You’ve been told to blog, “Blog once a week and be consistent. People will start to find your website.”
You’re a great writer, you’ve been consistent with posting, but still…very little progress.
Derek Halpern, an expert in marketing teaches the 80/20 rule. 20% of your time should be creating new content; 80% of the time should be promoting it.
It’s nice to think of a website as a passive tool. We build it, write a blog post once a week, and clients start pouring in. Unfortunately, this is not the case.
Traffic: quality over quantity
Maybe you’re getting traffic; and lots of it. However, all traffic isn’t created equal.
If you specialize in social anxiety and have a private practice in San Francisco, what does it matter getting 10,000 visitors a month from India from a basket weaving website?
When you think about traffic, think about targeted traffic.
How can I get people who need my services to my website?
How can I get other mental health professionals (who would refer to me) to my website?
How can I get loved ones of individuals struggling with social anxiety (possible referral source) to my website?
Website copy is the most important thing
Website copy is tied for first with promotion, for being the most important thing for your website.
Your website is not a resume. It’s not a reflection paper. It’s not an autobiography. It’s not a book.
It’s a website.
Just as a research paper looks nothing like an autobiography, your website should be completely different from a resume or autobiography.
Ben Caldwell, in his book Saving Psychotherapy strongly suggest focusing on your values far more than your education and training.
And how about length? Research shows the average visitor to your website spends less than a minute on it.
Notice how I’m writing in short, concise sentences and avoiding paragraphs? It’s for a reason; this is a website.
What can you do?
- Promote in front of the right people.
- Create content, but remember the 80/20 rule.
- Examine your website. What needs to change?
- I’m currently working on a list of ways to promote private practice website. And it’s free. Subscribe and be the first to know when it’s out.
I’m also offering a FREE WEBSITE CONSULT for a limited time. Book an appointment and we learn some do-it-yourself changes that can help turn yo