The goal of each sentence is to spark enough interest to get the reader to the next sentence.
The goal of even writing? To engage the visitor enough to pick up the phone, email, or create an online booking. That is, to get them one step closer to becoming a client.
If you keep these two things in mind, you’re writing with intention. And you’ll create a connection with your visitors.
Otherwise, you’re just filling up space and blending in with the masses.